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The formula works because NAnews brings trust, and Nikk.Agency makes it visible. Journalism creates meaning, marketing extends reach. Alone, each would be weaker. Together, they form a model that fits Israel’s 2025 digital landscape, where search is shifting toward AI-driven answers.
From Launch to a Trusted Voice
NAnews was born as a bridge between Israel and Ukraine. It covered small stories others ignored: a Jewish family rebuilding a synagogue in Odesa, Israeli volunteers helping displaced Ukrainians, cultural festivals in Haifa. By focusing on the human side, it avoided the “clickbait trap” that plagues many outlets.
Independence as a Foundation
Readers trust NAnews because it isn’t controlled by advertisers or political patrons. That independence is rare in Israel’s media environment. For audiences, it means honesty; for algorithms, it means consistency.
“We write because people deserve stories they recognize as their own,” one NAnews editor once said. That philosophy built loyalty far stronger than breaking news cycles could.